Why we're different
Three things you won't get from an app, a franchise, or a call centre.
Trading since 2009. Run by people you can actually ring. Vetted by people, not an algorithm with a star rating.
The bit that's hard to copy
Treat the cleaner well.
The cleaning takes care of itself.
The biggest reason cleaning goes wrong in the UK isn't bad customers or bad chemicals. It's the revolving door — the rota that loses someone every fortnight, the platform that pays the cleaner minimum wage, the franchise badge sitting on top of staff that came and went.
Our operating thesis since 2009: if you treat cleaners as professionals, you keep them; if you keep them, they get better; if they get better, your customers get happier.
You're not paying for the hour your cleaner spends in your house. You're paying for the years they've spent caring about doing this well.
So we do five things, deliberately
- We pay above market floor — not minimum wage.
- We offer work early — not the night before.
- We back our cleaners against unreasonable clients.
- We say thank you. Often. In writing.
- We deal with cleaners as people, not as slots.
What that means for you
Three things you'll notice straight away.
Not a rota. A team.
Every job goes to a cleaner we’ve personally vetted — experience, kit, insurance, the lot. The same name on every visit, not whoever the algorithm pulled.
Not a call centre. A phone.
When you message, a real person in our office answers, never a queue. WhatsApp replies within the working hour.
Not just insured. Vetted.
Every cleaner is vetted before their first job and must carry their own insurance. Beyond the paperwork, vetted for the bits customers actually notice: the cleaner who sees what needs doing — not the one waving a duster around. Who puts things back exactly where they were found. Who checks the plug holes. Who dusts the top of the skirting, not just the front.